Strong technical firms are often not considered early enough

International buyers begin forming longlists before tenders or RFPs are issued.

If your firm is not visible at that stage, you enter the process without prior familiarity or trust.

We help change that.

Show me how
Built for how international buyers actually research specialists.
One senior strategist. No account managers. No layers.
Defined scope, defined outcome. No retainers.

What we do

We operate how your firm appears in international buyer research.

A visibility function, not a marketing service. Findability and credibility, delivered end-to-end.

Sound familiar?

01

Every new contract still traces back to someone you already know.

When that pipeline slows, growth becomes difficult to sustain beyond the reach of your existing network.

02

International buyers rarely discover firms by accident.

They evaluate the companies that appear consistently during research and supplier evaluation.

03

When procurement teams assess your firm, they look for signals: leadership visibility, industry perspective, technical authority, consistent market presence.

A lack of signal does not read as neutrality. It increases perceived risk.

The gap

International procurement teams don't rely on networks. They build supplier lists over weeks of research — and choose from firms that appear consistently in that process.

That's the gap between capability and visibility.

We close it.

Camilla Gleditsch, Founder of Arctic Helm

11+ years in marketing

Meet your strategist

I've spent 11 years watching the same pattern repeat.

Across my years working with consultancies, agencies, and service businesses in Asia and Europe, I saw the same pattern. The people who were brilliant at guiding others on their business were often the worst at nurturing their own visibility. They were too busy doing the work to tell anyone about it.

I built Arctic Helm for the firms that fit that pattern. Norwegian technical consultancies with decades of expertise and zero international online presence. You deserve to be found by the buyers who are already searching for exactly what you do.

  • 11+ years in marketing and communications across energy, B2B, and international markets. Norwegian-born, globally experienced.

Camilla Gleditsch

·

Founder, Arctic Helm

How the engagement runs

One engagement. Two integrated tracks.

Discovery and credibility run in parallel, because buyers need to find your firm and trust it in the same evaluation cycle.

Track 1

Inbound Discovery

We improve how your firm appears when international buyers begin researching suppliers.

This happens before contact, before tenders, and often before formal procurement begins.

Buyer research is increasingly AI-assisted, including tools such as ChatGPT, Claude, and Perplexity. We ensure your firm is represented clearly in those environments.

Track 2

Category Authority

We strengthen how your technical leadership is perceived during buyer evaluation.

Because firms are not only selected on capability, but on who represents them publicly.

The outcome

The goal is not more content or marketing activity.

It is increasing the probability that your firm is:

  • discovered earlier
  • recognised more quickly
  • evaluated with stronger familiarity
  • included in supplier consideration before competitors
  • less dependent on existing networks for growth

Over time, this compounds into stronger positioning in international procurement environments.

Start the conversation

How it works

How we work with Norwegian technical firms

01

Understand your current visibility

We review how your firm appears across:

  • international search
  • AI-assisted research
  • LinkedIn and executive profiles
  • typical buyer evaluation paths
02

Improve early-stage visibility

We refine how your firm is discovered and understood before direct contact happens.

This includes positioning, search visibility, and how your expertise is represented publicly.

03

Maintain visibility over time

Visibility compounds through consistency.

We operate and refine the system continuously as buyer behaviour and market visibility evolve.

Research Observations

Structured intelligence on how technical advisory firms are discovered and evaluated during international supplier research.

May 2026

Visibility in international supplier research

How Norwegian subsea engineering advisory firms appear during early-stage procurement evaluation.

Read observation

In development

Further observations in development across adjacent technical advisory segments.

Engagement

A visibility function for technical advisory firms competing in international markets.

Designed for firms with strong technical capability but limited international visibility.

Engagement scope and pricing defined in an initial conversation.

The engagement includes

  • positioning and market visibility strategy
  • executive visibility and authority support
  • ongoing search and AI visibility work
  • ongoing optimisation and visibility reporting

Structured as an ongoing engagement with quarterly review cycles.

Request overview

Client results

Don't take our word for it

This is a new brand. The experience behind it is not. The examples below come from a decade of building international visibility for B2B firms across SaaS, e-commerce, and technical services.

“

Built our regional communications from the ground up. Much of our global share of voice can be directly attributed to her work.

Tze Kiat Tan

CEO, BBDO Asia

“

Within months, we won two major clients organically. Her ability to connect strategy, content, and acquisition is rare.

Frank W

Marketing Director, RJ MTM

“

Consistently produced high-quality work, communicated clearly throughout, and always met deadlines.

Nine V.S

Head of Operations, NOVOS

“

Camilla has been someone I've relied on. She's helped refine narratives, supported media moments, and explored new formats while always keeping the focus on the idea itself.

Josy Paul

Chairman & CCO, BBDO India

“

A fantastic partner in keeping cross-market teams engaged and informed.

Rosie Cooper

Awards Partner, LIONS

“

Built our regional communications from the ground up. Much of our global share of voice can be directly attributed to her work.

Tze Kiat Tan

CEO, BBDO Asia

“

Within months, we won two major clients organically. Her ability to connect strategy, content, and acquisition is rare.

Frank W

Marketing Director, RJ MTM

“

Consistently produced high-quality work, communicated clearly throughout, and always met deadlines.

Nine V.S

Head of Operations, NOVOS

“

Camilla has been someone I've relied on. She's helped refine narratives, supported media moments, and explored new formats while always keeping the focus on the idea itself.

Josy Paul

Chairman & CCO, BBDO India

“

A fantastic partner in keeping cross-market teams engaged and informed.

Rosie Cooper

Awards Partner, LIONS

Frequently asked questions

Visibility shifts typically begin within 8–12 weeks for lower-competition queries. More commercial, high-intent positioning builds over months 4–6. This is a compounding system — consistency matters, one-off work does not produce this effect.
We don't deliver services. We operate a commercial visibility function. Two integrated tracks — Inbound Discovery and Category Authority — run in parallel so buyers can find you and trust you in the same decision cycle. You get strategy, execution, and measurable commercial outcomes, not reports.
No. We run the function end-to-end. We only need a short onboarding call, access to your website, and time from your principals for an initial discovery interview.
Norwegian B2B technical advisory firms across energy, ESG, offshore engineering, marine geoscience, subsea, and related technical sectors.
We recommend a 6-month engagement because visibility compounds over time. There is no lock-in — you continue because it's working.
Ongoing visibility work across the channels your buyers actually use to research providers. You also receive a monthly written summary connecting activity to commercial outcomes — not vanity metrics or dashboards.

Make your firm visible in
international bids

Start with an initial visibility review of your current market presence.

Begin analysis

Let's talk about your visibility

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